The dashboard is your starting point in Fynn and provides a comprehensive overview of important metrics and statistics that are essential for successfully managing your business.
Metrics
Outstanding Receivables
The dashboard displays a detailed overview of outstanding receivables by age categories, from “Not Due” to “Over 90 Days”.
This information helps to keep track of outstanding receivables and take timely action to avoid payment defaults.
Clicking on the respective category takes you to the list of outstanding receivables.
Outstanding receivables include all invoices, regardless of the invoice date.
Revenue
The revenue overview shows the net revenue of the current month compared to the previous month to identify trends and measure business success.
This metric is crucial for tracking the financial growth of the company and setting revenue targets.
Revenue is calculated based on invoicing, not on payment receipts.
This includes all invoices whose invoice date falls within the current month and whose status is set to paid or unpaid. This way, cancelled invoices do not distort the revenue.
Customers
The number of active customers is displayed and compared to the previous month.
This allows you to monitor the customer base and keep track of customer growth.
A growing customer base can indicate successful marketing and sales activities.
The number of active customers corresponds to all customers who are not archived.
Active Subscriptions
The number of active subscriptions is displayed and compared to the previous month.
The insight into development over time allows you to recognize seasonal fluctuations or long-term trends and respond accordingly.
The number of active subscriptions corresponds to all subscriptions that are activated and whose cancellation date has not yet been reached.
Accepted Offers
The number of accepted offers is displayed and compared to the previous month. Additionally, the detail view shows how many offers were created in the current month.
This metric is crucial for measuring the success of the sales team and reviewing the effectiveness of the offer strategy.
The number of accepted offers includes all offers from the current month that have the status accepted.
MRR
MRR is the total sum of revenue that a company generates in a given month from recurring subscription fees. This is an important metric for tracking and forecasting the stability and growth of revenue over time.
MRR is calculated based on active subscription products. One-time payments are not included.
Paused and cancelled subscriptions are also not included in the MRR calculation.
Lifetime coupons are deducted from the MRR calculation, while coupons that are only valid for a certain number of billing cycles or one-time use are not considered in the MRR calculation.
New MRR
New MRR is the additional monthly revenue generated by new customers or through expansions from existing customers.
New MRR is calculated based on newly added subscriptions created in the current month.
Expansion MRR
Expansion MRR is the additional revenue from existing customers through upgrades or expansions of their subscriptions.
This metric highlights the importance of customer retention and cross-selling for revenue growth.
Expansion MRR is calculated based on products added to existing subscriptions.
Churn MRR
Churn MRR is the monthly revenue lost due to cancelled subscriptions.
Churn MRR is calculated based on cancelled subscriptions whose cancellation date (termination date) falls within the current month.
